When most folks think of Southern BBQ, they picture ribs that fall off the bone, brisket so tender it melts, and pork so juicy it demands a nap afterward. But while smoke, salt, and spice may define tradition, Those Florida Guys are here to turn tradition on its head—with a blast of bold, citrus-forward flavor that only Florida could inspire.
This isn’t your granddaddy’s BBQ rub lineup. This is sunshine in every shake.
Florida Roots, BBQ Soul
Those Florida Guys didn’t wander into BBQ—they grew up in it. Think church picnics, backyard smoke pits, and slow-cooked Sundays. But somewhere between the ribs and the reverse-seared steaks, the idea hit: why not brighten things up?
Instead of adding more heaviness to already heavy dishes, the TFG team asked, “What if BBQ could still be bold and smoky—but feel a little lighter, a little sharper, a little more… Florida?”
Enter: the citrus revolution.
Meet Fin & Fowl: Where Lime Meets Low & Slow
Take Fin & Fowl—a rub handcrafted for chicken and pork. It’s got the twang of vinegar, the punch of chipotle, and the zesty lift of real lime. It’s not citrus just for citrus’ sake—it’s citrus with intention.
Why citrus? Because it works. It breaks down meat. It balances sweetness. It slices through fat like a hot knife through butter. Most importantly, it brings out flavor complexity that salt and smoke alone just can’t touch.
At TFG, citrus isn’t a garnish—it’s a tool.
Sweet Heat, Southern Swagger
Florida citrus may be the twist, but the soul of Southern BBQ still runs deep. That’s why rubs like Peach Therapy bring the heat.
Inspired by Georgia peaches and juiced up with habanero, savory herbs, and that signature citrus brightness, Peach Therapy is a sweet-and-spicy powerhouse. Ribs, pork, salmon, wings—this rub brings fire to anything it touches.
And the citrus doesn’t stop with the seasoning. Glazes, spritzes, and finishing sauces get the same Florida treatment, adding that subtle acidity that makes every bite pop.
Built with Purpose, Not Just Zest
At Those Florida Guys, every blend is engineered—not thrown together. Steak Shake is a prime example. It’s loaded with garlic, coarse salt, bold herbs, and a hint of citrus designed to cut through big cuts of beef without ever overpowering them.
It’s steakhouse flavor—but with a secret Florida weapon hiding in the background.
Because when citrus and smoke are done right, they don’t compete—they collaborate.
Bring the Citrus BBQ Vibes to Your Backyard
Ready to fire up the flavor? Here are a few simple ways to put that TFG twist on your next cookout:
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Pickle-Brined Wings: Soak wings in pickle juice, coat with Fin & Fowl, then hit ‘em with a lime spritz right off the grill.
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Peachy Pork Ribs: Rub down your ribs with Peach Therapy, then glaze with a peach-lime sauce in the last 10 minutes.
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Citrus-Smoked Salmon: Mix Fin & Fowl and Peach Therapy, rub it on your salmon, grill over cherry wood, and finish with a citrus glaze.
The trick isn’t to overpower—it’s to elevate. Citrus is the flavor booster you didn’t know you needed.
Southern BBQ with a Bold New Bite
At the end of the day, Those Florida Guys aren’t here to rewrite BBQ history—they’re just here to season it with a little more sunshine.
Smoke, soul, and citrus. That’s the TFG way. So be bold and grab your rubs at ThoseFloridaGuys.com.
